Work

An infographic showing the relationship of customers with prudential over their customer lifecycle

Prudential Content Strategy

Bringing an old financial giant’s website into the self-serve FinTech era.

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An accessories webpage on the AT&T website

AT&T Website Copywriting

Optimizing a telecom’s copy to keep bounce and churn low

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A Salesforce article copywritten by Nik Amar

Salesforce SEO Content Writing

Building a library of research-based articles for sales and service teams.

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Starbucks Card B2B Content Strategy

Brewing a fresh website for large-scale coffee commerce

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ImmersiveTouch Blog Strategy

Operating on a VR surgery training company’s content

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Microsoft Azure Content Strategy

Developing a stronger relationship with developers

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Eddie Bauer Website Content Strategy

Scaling an outdoor clothing retailer’s e-commerce efforts

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Amazon Brand Registry Content Strategy

Building stronger brands under the Amazon ecosystem

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True Positives Brand Redesign

Making an audience more secure in an application security provider.

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WILL+WAY Brand Creative Direction

Building an agency brand that inspires small players.

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Founders Live Startup Design Partnership

Creating logos and infographics for startups.

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Duck Duck Books Design Retainer

Becoming a design partner to elevate a direct-to-consumer startup.

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Duck Duck Books Product Launch Campaigns

Kickstarting new products for a small multilingual children’s book publisher.

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Premium.Domains Social Media Creative Direction

How do you give virtual real estate value?

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BL.INK Social Media Creative Direction

Leading junior creatives to take a bite out of Bit.ly.

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Amazon Family Content Marketing

Bringing the assistant’s benefits home for families through friendly blogs.

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Smartsheet SEO Content Marketing

Owning search for an-up-and coming SaaS platform.

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University of Utah Health Ads

Creating copy-led concepts and impactful ads for a cutting-edge health provider.

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Telling humanizing and humorous stories for electrical engineers on behalf of a global brand.

Keysight Technologies Video Ads

Telling humanizing and humorous stories for electrical engineers on behalf of a global brand.

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Western Union TV Spots

Driving app awareness and downloads among soccer fans in a multilingual campaign.

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Car Toys Display Ads

Writing impactful promotional display ads for a legacy brick-and-mortar player.

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Erickson Web Strategy & Usability

Modernizing an aerospace brand and ensuring conversions through its website

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Glue (formerly Mystery) Ebooks

Leading a team to produce high-performing lead magnets for an HR tech startup

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A banner ad for Starbucks Card B2B that says a gift that says ooh with a card that says aw

Starbucks Card B2B Emails & Ads

Delivering consistently performing copy for a beverage giant's web, email, and display channels

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True Inspect New User UX Flow

Making an MVP market-ready with effective UX.

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Cross Cultural Health Care Program UX Strategy

Simplifying a complicated site to focus on the mission and drive donations.

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Amazon Self-Guided Troubleshooting UX Flow

Getting users to do more of the work for the ecommerce giant.

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Facebook Groups UX Strategy

Making a smooth and consistent user experience for the social media giant.

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Microsoft Autonomous Car Landing Page

Selling a not-so-distant-future through an interactive microsite.

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