Nik is a creative director, copywriter, and content strategist working in Seattle.
Making a smooth and consistent user experience for the social media giant.
How do you separate Groups?
As part of an exercise available on a public forum, Facebook was looking for a way to potentially make Facebook “Groups” into a separate app to improve the user experience and empower group admins to have more control. I participated in this exercise pro bono.
Working with the provided Facebook brand style guide, and a project brief that laid out a potential flow, I edited and recreated the screen flow for this new Groups mobile app. I provided rationale for each change based on either best practices, gaps in the experience likely to lead to user confusion, or contradictions with the Facebook style guide.
Since this was a free exercise, there is no data, but this was well received by the community and Facebook reps.
Check out some of my other favorite work.
