Founders Live Startup Design Partnership

Creating logos and infographics for startups.

Project Type:
Creative Direction
Project Skills:
Creative Direction
Leadership
Project Management

How do you help startups beef up their pitch decks?

Situation

Founders Live is a nonprofit dedicated to helping early-stage startups refine their pitch, find funding, and network with talent. They have a slate of 5 founders present in pitch competitions each month, in every city they operate in. Many of their presenters were operating on self-made graphics, hastily mocked-up brands, and had difficulty explaining their often-complex future products in pitch decks. I was brought in to help these founders communicate visually.

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Approach

Founders Live was a partner of my agency, WILL+WAY. I served as creative director and project manager, and led art directors and graphic designers to help bring the visions to life. I spent time with each founder, investigating their vision, and sketched out multiple visions for their brands and graphics for them to review, and refined based on their tastes. My design team carried out final executions.

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Results

In my work with Founders Live, we helped about a dozen happy founders.

An infographic for sustainable women's shoe brand Dooeys' pitch deck
Several UI mockups for the web app of Curie, who makes 3D assets for e-commerce AR experiences
The original and new logo concepts for Enabled Health, who is creating home healthcare monitoring devices
Sketches and complete renders of new logos for 2D Metric, who makes tracking and optimization software for restaurant operations
The sketch and the final infographic for a pitch deck of WhyGrene, who is making a energy grid market for EV and solar roof owners
The brief and the final render of an infographic for Caltrain, who is creating a unified comms app for medical staff in underserved areas
The sketch and the final mock fo Proxi, who is making immersive AR maps for unique tourist experiences
The sketch and the final asset for Its Trendi, who is making a marketplace for recycling and reusing fast fashion garments
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