About

Nik Amar sitting in his office.

Over a decade of experience in creative and strategy, stuffed into a motivated marketer with a passion for playful work.

Chances are you want to learn about my career—feel free to head to LinkedIn for the full work history. But if you want a better feel for what kind of guy you’d be working with, take a look at some of my hobbies, first:

Fitness

As a certified gym rat, I spend a good amount of time picking things up, then putting them back down again.

Festivals

Great music, amazing friends, and unforgettable experiences in beautiful places.

Fashion

From sport coats to streetwear, I like to keep style top of mind. Thankfully for my wallet, I no longer works in retail.

Family

I raise 3 young boys with my partner. They have endless energy, and I try (unsuccessfully) to match.

Skills

Good ice-breaker. But what do I bring to the table for in-house teams and agencies? 

01

As the chief creative and founder of a digital marketing agency which works with employees and contractors on large campaigns, I have gained tons of experience as a creative director. While often I’m in the trenches writing copy myself, just as often I’m helping writers understand a client and audience, drawing out simple sketches to guide designers, and presenting a vision to videographers ahead of a shoot.

Creative Direction

As the chief creative and founder of a digital marketing agency which works with employees and contractors on large campaigns, I have gained tons of experience as a creative director. While often I’m in the trenches writing copy myself, just as often I’m helping writers understand a client and audience, drawing out simple sketches to guide designers, and presenting a vision to videographers ahead of a shoot.

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02

My career in marketing and advertising began with copywriting, and it’s a skill I’ve continuously sharpened. Whether you want to call it being a communications specialist, a content writer, a content designer, or anything else, I’ve honed my craft writing copy that puts items in carts, thoughts in heads, and sometimes, change in motion.

Copywriting

My career in marketing and advertising began with copywriting, and it’s a skill I’ve continuously sharpened. Whether you want to call it being a communications specialist, a content writer, a content designer, or anything else, I’ve honed my craft writing copy that puts items in carts, thoughts in heads, and sometimes, change in motion.

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03

Strategy is a pretty broad skillset—anything you plan out with an intended outcome and base a little on data and a little on intuition could be a strategy. In my career, this has most often been concentrated on campaign strategy, marketing automation strategy, content strategy, and website strategy. All of it is based on copious research, a healthy amount of curiosity, proficient use of tools, and experimentation.

Strategy

Strategy is a pretty broad skillset—anything you plan out with an intended outcome and base a little on data and a little on intuition could be a strategy. In my career, this has most often been concentrated on campaign strategy, marketing automation strategy, content strategy, and website strategy. All of it is based on copious research, a healthy amount of curiosity, proficient use of tools, and experimentation.

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04

As the owner and only FTE of my agency, I’ve had to step up to handle project management for contractor teams. Using tools like ClickUp, Wrike, Asana, Teamwork, JIRA, Trello, and even the humble Basecamp, I’ve gained the ability to lead both project-based and continuous retainer work in these platforms across large multidisciplinary teams.

Project Management

As the owner and only FTE of my agency, I’ve had to step up to handle project management for contractor teams. Using tools like ClickUp, Wrike, Asana, Teamwork, JIRA, Trello, and even the humble Basecamp, I’ve gained the ability to lead both project-based and continuous retainer work in these platforms across large multidisciplinary teams.

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05

As the owner of an agency, I have led a variety of teams built for different projects and internal needs. Types of roles I’ve managed include executive and virtual assistants, marketing directors, graphic designers, copywriters, content strategists, creative directors, account executives, videographers, illustrators, publicists, and media buyers.

Leadership

As the owner of an agency, I have led a variety of teams built for different projects and internal needs. Types of roles I’ve managed include executive and virtual assistants, marketing directors, graphic designers, copywriters, content strategists, creative directors, account executives, videographers, illustrators, publicists, and media buyers.

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06

Having built a business from the ground up, I have a lot of experience creating and tuning processes for core functions of a business, and what it takes to make a process work. Whether it’s hiring team members, building out sales funnels, reviewing purchasing decisions, or budgeting and accounting, I’ve worn all the hats.

Operations

Having built a business from the ground up, I have a lot of experience creating and tuning processes for core functions of a business, and what it takes to make a process work. Whether it’s hiring team members, building out sales funnels, reviewing purchasing decisions, or budgeting and accounting, I’ve worn all the hats.

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07

Search Engine Optimization is the art of helping websites show up for relevant searches from users, especially those who are likely to buy. While this most often means optimizing Google searches for websites, it might also mean apps on the app store, listings on Amazon stores, and any other platform where users look for information and entertainment. I got my start in a small SEO agency, writing SEO-rich blogs and optimizing metadata, so this type of work has always been in my background.

Search Engine Optimization

Search Engine Optimization is the art of helping websites show up for relevant searches from users, especially those who are likely to buy. While this most often means optimizing Google searches for websites, it might also mean apps on the app store, listings on Amazon stores, and any other platform where users look for information and entertainment. I got my start in a small SEO agency, writing SEO-rich blogs and optimizing metadata, so this type of work has always been in my background.

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08

Through running my digital marketing agency, I’ve run numerous campaigns for all sorts of clients, and ourselves. I’ve also been tied closely to many campaigns from the creative side as part of larger agencies. I’ve built marketing automation sequences handling all the transactional and relationship marketing emails and SMS for businesses, unique segmenting and targeting, and conditional content. I have full-funnel visibility into marketing campaigns, and the tools that power them.

Digital Marketing

Through running my digital marketing agency, I’ve run numerous campaigns for all sorts of clients, and ourselves. I’ve also been tied closely to many campaigns from the creative side as part of larger agencies. I’ve built marketing automation sequences handling all the transactional and relationship marketing emails and SMS for businesses, unique segmenting and targeting, and conditional content. I have full-funnel visibility into marketing campaigns, and the tools that power them.

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09

As the principal account director at my agency, I have a lot of experience building and maintaining relationships with core customers, putting together deals, and pitching.

Sales & Account Management

As the principal account director at my agency, I have a lot of experience building and maintaining relationships with core customers, putting together deals, and pitching.

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