Digital Marketing

My Background as a Marketing Manager

Popping bottles of campaign

Through running my digital marketing agency, I’ve run numerous campaigns for all sorts of clients, and ourselves. I’ve also been tied closely to many campaigns from the creative side as part of larger agencies. I’ve built marketing automation sequences handling all the transactional and relationship marketing emails and SMS for businesses, unique segmenting and targeting, and conditional content. I have full-funnel visibility into marketing campaigns, and the tools that power them.

Process

How do I make it happen?

01

Email Marketing

I use tools like Hubspot, ActiveCampaign, Zoho Mail, Shopify, and Mailchimp to design, write, and automate email campaigns. I avoid the spam filters and do my best to deliver real value to the audience.

02

Social Media Management

Using tools like Hootsuite, Sprout, and native platform tools, I plan and schedule ongoing social media posts to help brands start and join conversations, as well as promote their high-value content.

03

Ad Planning

While I wouldn’t call myself a media buying specialist, I’m familiar with setting up targeting, teeing up creative and copy, and monitoring performance across platforms like Google Ads, Meta, and LinkedIn.

04

Event Marketing

I occasionally help produce event marketing campaigns for a number of shows. From the strategies and content to help drive preorders and ticket sales, to on-site collateral that drives booth engagement and lead capture, I understand how to plan and promote events.

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Check out how I put this skill into practice.

Related
work

Starbucks Card B2B Content Strategy

Brewing a fresh website for large-scale coffee commerce

See case