Nik is a creative director, copywriter, and content strategist working in Seattle.
Making an audience more secure in an application security provider.
How do you crack the code on developers’ tastes?
True Positives is an application security consultancy that helps SMBs create better AppSec practices with limited budgets. They had recently launched their consultancy with a pre-made Wix website, some Canva graphics, and self-written copy. All this to say, very DIY. They approached me to help them edit copy and make their offering easier-to-understand, and grew to need a total refresh on the brand.
True Positives was a client of my agency, WILL+WAY, where I served as creative director and project manager. I brought on a graphic designer and copywriter for this project. I started by going back to basics with a creative strategy that centered their future clients, to get away from assumptions about their needs and be more focused on their real discovery and buying process. We overhauled True Positives’ color scheme to be more subtle and mature, and brought in elements of cybersecurity without being cheesy (avoiding stock photos of 1s and 0s, etc.). We made trust and reliability pillars of the brand in their social, blog, and website executions.
After switching to their new creative direction and implementing some of our marketing strategies, plus plenty of effort from their sales team, True Positives saw:
Check out some of my other favorite work.
