Nik is a creative director, copywriter, and content strategist working in Seattle.
Telling humanizing and humorous stories for electrical engineers on behalf of a global brand.
What sparks interest for electrical engineers?
Keysight Technologies, who creates electrical signal testing tools used by major auto and tech companies, needed to promote different aspects of its business to a global fanbase of engineers, and drive awareness of the brand amongst its target audience.
As senior copywriter on the project, I explored concepts that centered storytelling over features, and had a heavy bias for making the customer the hero despite the technical nature of the product and its buyers. I wrote scripts, created simple storyboards, and served as an assistant director during shoots to guide dialogue and blocking.
The campaigns were a major success, driving:
Check out some of my other favorite work.
