Nik is a creative director, copywriter, and content strategist working in Seattle.
Building a library of research-based articles for sales and service teams.
How can you force sales articles to the top of organic search?
Salesforce was developing a content strategy for its Sales Cloud, Service Cloud, and Slack product lines, requiring tons of high-quality original long-form content. The goal was to own the search space for topics related to contact centers, sales planning and techniques, communications technology of all kinds, and more.
As a freelance senior copywriter working with external strategists for Salesforce, I received content strategy briefs each covering a single article, with target keywords, related topics, and competitors to review. I reviewed and improved these briefs, and also wrote discussion guides and conducted interviews with subject matter experts (SMEs) the strategist identified. Using both this and desk research, I turned around 2000+ word articles on each identified topic and managed revisions until Salesforce approved.
Many of the articles are in the process of being published. So far:
See short excerpts of longer articles below:
Check out some of my other favorite work.
